Answer:

suasion

Answer	Crossword Clue
SUASION	Act of convincing
SUASION	Ability to convince
SUASION	Lobbying, say

SUASION	Urging
SUASION	Forceful argument.
SUASION	Effort to convince
SUASION	Effort to influence

Crossword

a puzzle consisting of a grid of squares and blanks into which words crossing vertically and horizontally are written according to clues.