Answer: sweepstakes

AnswerCrossword Clue
SWEEPSTAKES

Certain horserace

SWEEPSTAKES

Dick Clark does ads for one

SWEEPSTAKES

Publishers Clearing House event

SWEEPSTAKES
Winner-take-all contest
SWEEPSTAKES
Lottery
SWEEPSTAKESKind of contest
SWEEPSTAKES"No purchase necessary" contest
SWEEPSTAKESLottery.
SWEEPSTAKESOne way to make a million
SWEEPSTAKESWin all the prizes?
SWEEPSTAKESPromotional lotteries