Answer: tagline

AnswerCrossword Clue
TAGLINE"Good night, and good luck," e.g.
tagline(on a crane) a cable for steadying a suspended bucket at the rear
taglinethe final line of a play or joke that makes the point
taglinethe last line of a play, story, speech, etc., used to clarify or dramatize a point
taglinephrase or catchword that becomes identified or associated with a person, group, product, etc., through repetition
TAGLINEQuotable bit on a movie poster
TAGLINEEntertainer's signature
TAGLINETrailer phrase
TAGLINESlogan
TAGLINECatch phrase
TAGLINEIdentifying phrase
TAGLINECatchword
TAGLINECatchword; slogan
TAGLINECatchphrase
TAGLINEMovie poster words
TAGLINE"In space no one can hear you scream," for "Alien"
TAGLINESkelton's "God bless," e.g.
TAGLINEEntertainer's trademark