Answer: tagline

AnswerCrossword Clue
TAGLINE

Catch phrase

TAGLINE

Entertainer's trademark

TAGLINE

Skelton's "God bless," e.g.

TAGLINE
"In space no one can hear you scream," for "Alien"
TAGLINE
Movie poster words
TAGLINECatchphrase
TAGLINECatchword; slogan
TAGLINECatchword
TAGLINEIdentifying phrase
TAGLINE"Good night, and good luck," e.g.
TAGLINESlogan
TAGLINETrailer phrase
TAGLINEEntertainer's signature
TAGLINEQuotable bit on a movie poster