Answer: theonion

AnswerCrossword Clue
THEONIONSatirical publication that claims to be "America's Finest News Source"
THEONIONPaper that calls itself "America's Finest News Source"
THEONIONIts news network won a 2008 Peabody Award
THEONIONIt has unbelievable news
THEONIONPublication with a 1997 headline "Drug Use Down Among Uncool Kids"
THEONIONSatirical weekly newspaper