Answer: trademark

AnswerCrossword Clue
TRADEMARK

Product's symbol

TRADEMARK

Astroturf, for one

TRADEMARK

Corporate identifier whose symbol is common to nine other puzzle answers

TRADEMARK
Manufacturer's identifier
TRADEMARK
Corporate lawyer's concern
TRADEMARKRelative of a colophon.
TRADEMARKCommercial symbol.
TRADEMARKRCA Victor's "His Master's Voice," e.g.
TRADEMARKLogo
TRADEMARKNBC's peacock, e.g.
TRADEMARKSpitz's Gold Medal