Answer: trademark

AnswerCrossword Clue
TRADEMARKProduct's symbol
TRADEMARKAstroturf, for one
TRADEMARKCorporate identifier whose symbol is common to nine other puzzle answers
TRADEMARKManufacturer's identifier
TRADEMARKCorporate lawyer's concern
TRADEMARKRelative of a colophon.
TRADEMARKCommercial symbol.
TRADEMARKRCA Victor's "His Master's Voice," e.g.
TRADEMARKLogo
TRADEMARKNBC's peacock, e.g.
TRADEMARKSpitz's Gold Medal
trademarkA symbol, word, or words legally registered or established by use as representing a company or product
trademarkany name or distinctive device warranting goods for sale as the production of any individual or firm / to mark with a trademark
trademarkA distinctive characteristic or object