Answer: trademarks

AnswerCrossword Clue
TRADEMARKSCorporate logos, e.g.
TRADEMARKSWhat the puzzle's long answers all were
TRADEMARKSSymbols of merchandise.
TRADEMARKSSymbols on products.
TRADEMARKSPlay-Doh and Silly Putty, e.g.
TRADEMARKSDo business like an old German banker?
TRADEMARKSMany commercial slogans
trademarksA distinctive characteristic or object
trademarksA symbol, word, or words legally registered or established by use as representing a company or product
trademarksTRADEMARK, to mark with a trademark