Answer: undervalue

AnswerCrossword Clue
UNDERVALUEAsk too little for
UNDERVALUELess than the going rate
UNDERVALUEDepreciate
UNDERVALUEFail to appreciate
undervalueRate (something) insufficiently highly; fail to appreciate
undervalueUnderestimate the financial value of (something)
undervalueto value below the real worth