Answer:

values

Answer	Crossword Clue
VALUES	Esteems
VALUES	Regards highly
VALUES	Societal concerns

VALUES	Societal ideals
VALUES	Prizes
VALUES	Thinks highly of
VALUES	Holds dear
VALUES	Societal customs
VALUES	Moral beliefs
VALUES	Shopper's quest.
VALUES	Degrees of excellence.

VALUES	Bargains
VALUES	Sets store by.
VALUES	Appraises
VALUES	Moral standards
VALUES	Parts of a moral code
VALUES	Attaches importance to

Crossword

a puzzle consisting of a grid of squares and blanks into which words crossing vertically and horizontally are written according to clues.