Answer: vips

AnswerCrossword Clue
VIPSBig guns, for short
VIPSPersonages: Slang.
VIPS"Brass."
VIPSBig shots.
VIPSCelebrities: Slang.
VIPSTop brass.
VIPSRecipients of red-carpet treatment.
VIPSThe red-carpet set.
VIPSLionized ones
VIPSRed-carpet guests
VIPSBrass
VIPSPrestigious people, for short
VIPSWheels, honchos et al.
VIPSC.E.O.'s and B.M.O.C.'S
VIPSPersonages.
VIPSC.E.O.'s, e.g.
VIPSSomebodies
VIPSStars
VIPSLimo-riding sorts
VIPSBig names
VIPSOnes getting bottle service, say
VIPSD.C. is full of them
VIPSBig cheeses briefly
VIPSCEO and COO
VIPSCEOs and such
VIPSFolks in limos, perhaps
VIPSNotables
VIPSA-list group at an event
VIPSBig shots, for short
VIPSHonchos
VIPSBig wheels
VIPSHigh muckamucks
VIPSCEOs and CFOs
VIPSBMOCs, e.g.
VIPSLimo riders, often
VIPSAward ceremony invitees
VIPSHigh muck-a-mucks
VIPSCEOs, e.g.
VIPSLimo passengers, presumably
VIPSCFOs and CEOs