Answer:

wendys

Answer	Crossword Clue
WENDYS	"Where's the beef?" advertiser
WENDYS	Burger King rival
WENDYS	Actress Barrie and Hiller

WENDYS	Fast-food franchise
WENDYS	Fast-food giant
WENDYS	"Quality Is Our Recipe" franchise
WENDYS	Hamburger chain that offers the Baconator
WENDYS	Noted sandwich-seller
WENDYS	Fast-food chain with a red-haired girl in its logo