the act of assigning a new brand
Crossword Clue

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AnswerCrossword Clue
rebrandingthe act of assigning a new brand
PEPSICola brand that claimed to be "The Choice of a New Generation"
assignmentthe act of assigning
assignmentsASSIGNMENT, the act of assigning
assignationthe act of assigning or the assignment made
assignationsASSIGNATION, the act of assigning or the assignment made
scapegoatingthe act or practice of assigning blame or failure to another, as to deflect attention or responsibility away from oneself