| Answer | Crossword Clue |
|---|---|
| NIELSEN | Big name in media research |
| HITE | Big name in sex research |
| SABIN | Big name in polio research |
| CARVER | Big name in peanut research |
| OHM | Big name in current research? |
| TIMEWARNER | Big name in media |
| UTNE | Big name in alternative media |
| RUPERT | Big name in the media |
| NETFLIX | Big name in on-demand media |
