| Answer | Crossword Clue |
|---|---|
| HITE | Big name in sex research |
| NIELSEN | Big name in media research |
| OHM | Big name in current research? |
| SABIN | Big name in polio research |
| CARVER | Big name in peanut research |
| MRBIG | "Sex and the City" character whose first name was revealed to be John in the final episode |
