| Answer | Crossword Clue |
|---|---|
| KRAFT | TV "Music Hall" sponsor |
| ALCOA | Early TV drama sponsor |
| CEREAL | Sponsor for certain TV shows. |
| KRAFT | 40's-50's TV drama sponsor |
| COLGATE | 1950's TV variety show sponsor |
| COLGATE | 1950s TV variety show sponsor |
| TEXACO | Milton Berle's original TV sponsor |
| LUX | Detergent sponsor of many '50s TV shows |
| COWCATCHER | Brief TV plug for a minor sponsor |
