| Answer | Crossword Clue |
|---|---|
| SMILE | Toothpaste ad feature |
| SPARKLINGSMILE | Toothpaste ad promise |
| CLOSEUPPICTURES | Toothpaste ad art? |
| WHITERTHANWHITE | Toothpaste ad come-on |
| SMILE | Expression in a toothpaste ad |
| SALE | Ad feature |
| STAIRS | Slinky ad feature |
| SLOGAN | Campaign ad feature |
| IKEA | First company to feature a gay couple in a mainstream U.S. TV ad (1994) |
