Answer: bulova

AnswerCrossword Clue
BULOVAName in watches
BULOVAWatch maker
BULOVALuxury watch
BULOVAAccutron maker
BULOVAPopular watch
BULOVA"One great face deserves another" sloganeer, once
BULOVAWatchmaker with the first U.S. TV commercial, 1941
BULOVALuxury watch company
BULOVABig name in luxury watches
BULOVACompany that had the first TV commercial
BULOVAWatch brand since 1875