| Answer | Crossword Clue |
|---|---|
| CRISPIER | Cereal-ad claim |
| LOWTAR | Cigarette-ad claim |
| LESSTAR | Cigarette ad claim |
| LESSTAR | Tobacco ad claim |
| LOWTAR | Cigarette ad claim |
| LESSTAR | Light cigarette ad claim |
| LESSTAR | Cigarette ad claim, perhaps |
| ASSEEN | "-- on TV" (ad claim) |
| LESSFAT | Healthful food-ad claim |
| NEW | ".. and improved!": ad claim |
| LESSSALT | Healthful food ad claim |
| NEW | "... and improved!" (ad claim) |
| SOFTER | Claim in a tissue ad |
| LESSSALT | Health food ad claim, perhaps |
| MINTCONDITION | Claim in a collectibles ad |
| LOWTAR | Claim in a cigarette ad |
